on the frame and less about obsessing about your equipment. People often get lost in trying to
be more creative, that they forget to step back and see the real picture.
Many times, the extras that you place to supposedly make the shot better only ends up
drowning the subject, and this is where the concept of minimalism comes into the picture.
Minimalism is a movement that’s swept away many cultures and lifestyles. It promises to lighten
one’s load and bring out what’s essential. If you’re trying to take more interesting pictures for
your online store or company website, here are four reasons to practice minimalism even in
your product photos:
1. There is power in simplicity
Many people think that a product shot is boring if it is left plain and rid of props. On the contrary,
the minimalist approach stimulates the viewers’ observation and curiosity. There are many
excellent examples of simple pictures that have become memorable and created a lasting
impact on the audience.
The Apple logo, for instance, bears only the image of a bitten apple, and yet it has become an
iconic brand that is recognizable by people from around the world.
2. Minimalist photos use natural lighting
Whether it’s in an enclosed room or outdoors, minimalist photography takes advantage of a
location’s available lighting. The result is a captivating shot that makes people give a second
glance. Not only does it get your audience’s attention, but it also holds their interest long enough
for it to spark their curiosity to know your brand better.
3. Minimalist photos give more weight to your product
When you look at a photo, every component has a visual weight. For instance, a beautiful
picture of a sunset is not just about the golden sun setting in a glistening ocean. It’s also about
that lone sailboat on the right, the flock of birds in the sky, and the silhouette of children playing
in the foreground. When it comes to product pictures, the less visual weight it has, the better.
This is because you want to emphasize the product itself without adding distractions.
4. Minimalist photos concentrate on the subject
Hold up two pictures side-by-side: one is a picture of a dress spread out on a table with a book,
camera, shoes, and hat. The other one is a picture of the same dress but laid out on a bare
While both are sharp, high-quality images, the first picture doesn’t tell you what it’s selling. Is it
the book, shoes, camera, hat, or the dress? Or is it just a random fashion photo to go with a
The second picture, on the other hand, instantly directs you to look at the subject, which is the
dress. When it comes to marketing, minimalist product photos applies the same principle
because it leads to increased product sales.
Negative space is the element in photography that refers to a break in the frame. Despite the
term, it does not have a negative denotation.
When presented with a blank canvas, take advantage of the emptiness to take balanced shots,
and emphasize your product.
We’re a product photography studio based in Sydney, get in touch with us today to book your session.